About us

Itee Goyal is the founder and visionary behind The Behruz Theory, a lifestyle brand created with the intention of empowering women to embrace their authentic selves and live confidently in every aspect of their lives. With a passion for blending style, functionality, and purpose, Itee Goyal set out to build a brand that would not only offer beautiful products but also serve as a source of inspiration and empowerment for women everywhere.

We are a lifestyle brand dedicated to empowering women through thoughtfully designed products, meaningful experiences, and a community of like-minded individuals who support and inspire each other every day.

Our journey began with a simple idea: to create a brand that truly understands the modern woman and the unique balance she seeks between self-care, style, and personal growth. We offer a variety of products that support and inspire women in living a balanced, fulfilling, and empowering lifestyle. We provide chic clothing, seasonal collections, and jewelry. Every product we offer is carefully curated to enrich your life and help you feel your best—inside and out.

We are more than just a brand; we are a movement. A movement that celebrates strength, authenticity, and individuality. Whether you're at home, at work, or on the go, The Behruz Theory is here to remind you that self-expression and self-care are not just optional—they are essential.

Join us in embracing the beautiful, multi-faceted women we are. Together, we can inspire each other to live with intention, embrace our uniqueness, and create a life we love.

Welcome to The Behruz Theory where every woman’s lifestyle is celebrated, elevated, and empowered.